Despite the fact that certain groups are calling for boycotts, the film industry, in my opinion, loves this type of attention. Just think about how many people are going to see the movie now just to check out what all the hype is about. Negative press of this sort only feeds fuel to the industries fire. If the Catholic league really had an issue with the film they probably would have been better served keeping their mouths shut.
I agree about the movie industry wanting the extra attention. But another point that is being overlooked, the Catholics are getting lots of attention also. If they wanted church members not to see it, they could have preached it at mass. And never spoken to the media. Denied interviews, not made statements, not did phone interviews, etc. I think the Catholics want the attention as much as the movie studios.